Frequently asked questions.

Studio B is an advertising agency and video production company based in Northern California. We help small and mid-sized businesses with individual projects and with complete advertising programs.

We have decades of hands-on experience in advertising and marketing. We work with a trusted network of creatives, media professionals and digital specialists, and we put together the right team for each client and project.

Both. We produce TV commercials, streaming TV spots and social video, and we plan and buy the media those ads run on. You can hire us for production only, for media buying only, or for both.

We cover most parts of marketing and advertising, including:

• Marketing strategy and planning
• Creative development
• Content creation
• Video and photography
• TV, radio and audio
• Digital advertising
• Social media ads on Facebook, Instagram, TikTok and LinkedIn
• Organic and paid social media
• Media planning and buying
• 3rd Party Listings and AI Visibility
• Campaign and project management

If your marketing need isn't on this list, ask us. We can usually find the right people to handle it.

Studio B has a core team and a trusted network of creatives, media professionals, producers, photographers, digital specialists and developers. We put together the right team for each job instead of keeping a large agency staff that you have to pay for.

Flexibility, experience, and the ability to size the work to your needs. You get decades of agency and marketing experience without the overhead of a large agency.

We can be your marketing department, your creative partner, your media buyer, or the team you call for a single project.

Yes. Most of our clients are in Northern California, but today's media and digital tools let us work with businesses in other markets. We build each plan around your geography, audience and goals.

Yes. We work with small and mid-sized businesses that are ready to invest in advertising and video content. Many of them need marketing help but don't need a traditional agency.

We provide cost-effective work built around your budget. Channels that used to be only for large companies, such as streaming TV, digital audio, paid social and outdoor, can now be targeted by city and ZIP code. That means a smaller budget can have a larger effect.

No. You can hire us for one project, one campaign, or ongoing marketing support. Need a video, a social media campaign, or a media plan? We can do any one of those on its own.

Yes. We can handle strategy, creative, content, media planning and buying, digital marketing, social media and campaign management. We can also work alongside your existing marketing department or other vendors.

Yes. If you already have a website company, an internal marketing team, a photographer, or a media vendor, we can work alongside them. We fill the gaps and coordinate the work so everything stays consistent.

It depends on what you need. We work with different budgets, from single projects to ongoing programs.

For media campaigns, our minimum media spend is $2,500 a month. That's enough to run a local streaming TV campaign on Hulu and Disney+. Video production and other projects are priced separately, based on scope. We recommend an approach based on your goals and budget, and we don't sell services you don't need.

Yes, for media. Our minimum media spend is $2,500 a month. Video production, content and listings work can be hired as separate projects without a media buy.

Not necessarily. We work on individual projects, campaigns or ongoing engagements, depending on what fits your business. We agree on scope and expectations before we start.

Tell us what you want to accomplish. We'll look at where you are today, identify opportunities, and recommend a practical plan based on your goals and budget. There's no long pitch process and no fixed package.

Yes. We produce commercials for broadcast TV, cable and streaming TV, in :15, :30 and :60 lengths, plus vertical and square versions for social media. Our founder has produced TV commercials for more than 20 years for brands including Apple, Target, Honda and the San Francisco Giants.

Yes. Content creation is a core part of what we do. We produce video, photography, graphics, copy, social content and ad creative for your website, social channels, digital campaigns, TV, audio and other media.

Yes. We plan and manage paid social campaigns on Facebook and Instagram (Meta), TikTok and LinkedIn, including strategy, creative, audience targeting, setup, optimization and reporting. We build campaigns around goals such as awareness, website traffic, engagement or leads.

Yes. Depending on your goals and market, we plan and buy broadcast TV, cable, streaming TV, radio, digital audio and podcasts, paid social, outdoor and other local media. Many of these can be targeted by geography, so you don't need a national budget to start.

Our goal is to find the mix of media that fits your audience and budget, not to sell you more media.

Not anymore. Streaming TV, digital audio and outdoor used to be mostly for large brands. Today many of these channels can be bought by geography, down to the ZIP code. You can reach people in your trade area without paying to reach people who will never be customers.

Channels now available to businesses of nearly any size include paid social media, streaming TV, digital audio and podcasts, and outdoor placements such as billboards.

By focusing on geography. With geo-targeting, your ads run only in the neighborhoods, cities or regions where your customers live, work and shop.

Instead of spreading a small budget across a large audience, we concentrate it where it matters. Your audience may see you on their phone, on their living-room TV, and in a podcast. Seeing you on several channels builds familiarity and trust faster than a single ad.

Results depend on your market, offer and budget.

AI visibility means making it easier for AI search and answer tools, such as ChatGPT, Perplexity, Gemini and Google AI Overviews, to find, understand and mention your business. The related practice is called Generative Engine Optimization (GEO).

Studio B focuses on your third-party listings, such as Google Business Profile, Apple Maps, Bing, Yelp and industry directories. AI tools rely on these sources. We make sure your information is accurate, complete and consistent across all of them.

AI tools change quickly, so no one can guarantee that a business will appear in a specific AI answer.

More people now ask AI tools questions instead of typing keywords into a search engine. These tools use your listings and your website to learn who you are, what you do, where you are, and why you're relevant.

If your listings have outdated, missing or conflicting information, it is harder for search engines and AI tools to understand your business. We find and fix those problems.

Websites are built by our sister company, Plain Sight. Plain Sight builds sites designed to be found in Google and recommended by AI search tools. Studio B handles the video, media and listings. When you use both, we coordinate the work as one team.